Dan Ticktum - Red Bull Racing: Website redesign to reflect personal brand

By The Drum Recommends | Analyst

TMC Strategic Communications


Creativity article

February 1, 2018 | 3 min read

TMC worked with Dan Ticktum and his team at Red Bull Racing to redesign his website. They explain how they approached this to achieve great results.

Dan Ticktum is a rising star of the European Karting scene. Regarded as one of the most talented drivers of his generation. Announced as a member of the Red Bull Junior Team in January 2017, his achievements include 7th place in the Eurocup Formula Renault 2.0 with Arden, victory in the 2017 Macau Grand Prix and winning the 2017 McLaren Autosport BRDC Award.

The Brief/Objective

1. Re-design of Dan Ticktum’s official website

2. Reflect the growth of Dan’s career and the evolution of his personal brand

3. The design must be young, bold and versatile; much like his personality

4. Functionality needs to embrace social media as its core medium

5. Be an interactive hub for racing and social activities

Responsive Web Design Case Study

The Solution

Working together with the Red Bull team representing Dan Ticktum, our in-house team of Wordpress Developers and Designers created a dynamic and visually striking website.

Ensuring that the new website was fully responsive, we were able to alleviate the manual task of adding each achievement independently and it could automatically pull in social media posts, placing them within a timeline. This not only increased levels of on-going content, but also assisting in building up the expanding timeline of Dan’s professional journey.

Teamed with the ease of use of the WordPress CMS, additional updates could be added reactively from the field during races.

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The result was a beautifully versatile website, which is future-proof and visually engaging.

Responsive Web Design Case Study

The Results

Average of visitors from 300 a month to 14,500

Average social media connections up from 4.8 per month to 50 per month

Increased engagement with fans through all of his social media platforms

Streamlined communication with media outlets through the site becoming a hub of information.

This case study was first published on recommendedagencies.com on 01/02/18)

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TMC Strategic Communications is a talented, award-winning team with an eclectic mix of skills, passions, and personalities.

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Dan Ticktum is already regarded by many in motorsport as one of the most talented drivers of his generation. In 2011 he surpassed the likes of Lewis Hamilton and Jenson Button, winning the Grandslam of all 4 British National Championship titles, only ever achieved by one other racer: British MSA Formula Kart Stars Champion, National ABkC Super One Champion, British Open Champion (ABkC O plate), British Grand Prix Champion (GP plate).

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