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Exceptional Women of the World Marketing

‘Be lucky and make a bit of luck’: Exceptional Women of the World featuring Diana Tickell, NABS


By Doug Zanger, Americas Editor

February 1, 2018 | 3 min read

Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity.

Diana Tickell, chief executive at NABS in London

Diana Tickell, chief executive at NABS in London

For Diana Tickell, chief executive officer at NABS – a support organization for the advertising and media industry in London, she sees that success involves not only hard work but a lot of luck. However, one can make luck happen for them.

Networks are also critical, and in Tickell’s career journey, she has had the fortune to build her network by working at board-level across the many challenges of leadership, including leading whole organizational change management.

Tickell praises those who have helped her rise up professionally, and she counts learning experiences and feedback as ways to grow. She also knows that sometimes you have to take the difficult path to do the right thing.

Being aware of the impact she has on other people is a must for her.

“Some people call it your shadow. Some people call it ‘be a radiator, not a drain.’ But I think that I've learnt that over time you have to really, really watch this one when you're under pressure because your natural ability to be a radiator or to have sunlight rather than a shadow can actually be challenged when you're under pressure and other behaviors come out and you start to not talk to people,” she says.

She believes that people need to volunteer and do something they haven’t done before to challenge themselves – she went to Sierra Leone to help a friend with a school. She thinks people like her that negotiate in their careers must see potential situations as ‘win-win’ for everyone to come out ahead.

Listen to previous episodes of Exceptional Women of the World here. If you would like to nominate exceptional women to be part of the show, please complete this form:

Exceptional Women of the World Marketing

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