US Creative Work of the Week: Land O' Lakes wows with hand-crafted animation
The Martin Agency may be known for their smart Geico ads, but this week the agency is getting accolades for its work for Land O' Lakes butter, thanks to some incredibly detailed hand-crafted animation.
The Martin Agency worked with artist/designer/director Kyle Bean, whose work inspired the new Land O’Lakes 'Farm to Table' campaign. Bean and the team at Hornet built a miniature farm for Land O’Lakes' simple message that shows that the company delivers its products from their dairies to your dinner table.
Every single set element was crafted from various household materials, down to the ends of paint brushes to create the tiny wheat fields. The ad starts by showing a container of butter, then that farm grows up around the butter, even featuring a moving tractor through the fields. A short behind-the-scenes video captures the art of that transformation.
Music and lyrics were crafted specifically for the creative concept by Lullatone, a Japanese musical duo based in Nagoya. For its amazing attention to detail and simple, direct message, our readers voted it the US Creative Work of the Week.
If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.