Manchester United reigns supreme in China digitally

Manchester United reigns supreme in China digitally

Bolstered by their multiple partners and initiatives, Manchester United has been named as the most popular team online in China.

According to Red Card research, Real Madrid and Bayern Munich take the second and third spot respectively.

For Manchester United, China remains one of the most important overseas market, because of partners like Aladdin Street, Uni President and Sina Sports (as mentioned on the club's website). Meanwhile, the first team tour, the legends and the ILOVEUNITED event has further increased the club's popularity.

Manchester United media executive Phil Lynch told BBC: "With over 107 million followers, China is one of Manchester United's most important markets and we have a long history of innovation and fan engagement in the region.

"Through data analysis, geo-specific content creation and on-the-ground activities, we continue to be the most followed football club on China's major social media platforms: Sina Weibo and WeChat."

The research collated data from the Chinese social media platforms WeChat and Weibo as well as audience figures from live streams of games and how the respective club websites and apps perform in the country.

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