Modern Marketing Travel Gift Card

Dutch travel gift company Flightgiftcard appoints Rooster for UK launch

By Michael Feeley | Founder and chief exec

Rooster PR

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The Drum Network article

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January 31, 2018 | 2 min read

Dutch brand Flightgiftcard has appointed Rooster to launch the first-of-its-kind cross-airline gift card in the UK.

Launching this February, Flightgiftcard is the world’s first cross-airline flight gift card brand. It offers Brits the opportunity to give the gift of travel while allowing giftees complete freedom to choose and book flights, via the Flightgiftcard website, with over 300 airlines, to any of 980 destinations in 70 countries worldwide.

Rooster’s brief for the Flightgiftcard launch takes in media relations, influencer relations, content generation, competition placement and corporate profiling. As well as consumer gifting, travel, lifestyle and wedding segments, outreach will include corporate audiences, positioning Flightgiftcard as an ideal solution for businesses running incentive programmes.

Rooster’s appointment follows the success of agency’s recent Christmas campaign for sister brand Hotelgift – a gift card providing access to 110,000 hotels in 170 countries worldwide.

Loes Daniels of Hotelgift

Loes Daniels, chief executive and founder of Hotelgift and Flightgiftcard, said: “Rooster delivered impressive results, fast. The team helped Hotelgift make waves in the UK media within a very short lead time and at a critical period for sales. We are confident they will deliver equally impressive results for our new brand, Flightgiftcard.

“Experiential gifting – helping friends and loved ones to create memories that will last forever – is an ever-popular trend in the UK and we anticipate continued rapid growth in this market.”

James Brooke, managing director of Rooster, said: “We love ideas that are so simple you kick yourself for not having thought of them yourself. Both Hotelgift and Flightgiftcard fill gaping holes in the market and both have an impressive network of partners that will no doubt make them the go-to brands for anyone looking to give the gift of travel.”

Rooster PR is a London-based consumer, lifestyle and travel PR agency, working with clients including JustGiving, DFDS, Contura, Cyprus Tourism Organisation and Ecoffee Cup.

Modern Marketing Travel Gift Card

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Rooster PR is an award-winning independent PR & digital communications agency based in central London.

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