Independent energy supplier Opus Energy has tasked the Manchester arm of Gyro UK with the creation of its latest brand campaign.
The appointment will see a brand campaign developed that will aim to showcase Opus Energy’s expertise when it comes to partnering with businesses.
The company, founded in 2002, has seen significant growth in recent years to lead it to challenge ‘the big six’ energy companies.
“The campaign will highlight the benefits businesses can expect in choosing Opus Energy as their ‘go to’ energy supplier,” says Lynn Morrison, marketing director for Opus Energy. “Gyro demonstrated unique insights into our market and business audiences and had clear ideas on how we can excite and engage those audiences creatively. gyro’s full-service offering is really beneficial for this brief as we are taking an approach which unites both media and creative thinking”.
Kate Howe, chief executive of Gyro UK and regular columnist for The Drum, added: “It is always inspiring to be involved in a campaign that will challenge the conventions of a market where huge players dominate. Working with Opus Energy, we see an opportunity to create powerful work which will further differentiate Opus Energy in this highly competitive space”.
In 2015, Opus Energy was named one of the 100 best companies to Work For by The Sunday Times.