The site designed by WeTransfer’s in-house creative team and the agency Cartelle redesigned This Works, WeTransfer’s existing content blog to provide content pages tailored to tell in-depth stories.
Featured on the website is a photography podcast with New York’s International Center of Photography (ICP), and a short documentary by musicians Kurt Vile and Courtney Barnett. It also features an audio-visual on a podcast about photography, trust and breaking into new worlds.
Damian Bradfield, president of WeTransfer, said: “Our mission at WeTransfer is to enable the effortless transfer of ideas. With 75% of our users identifying as creatives, we are constantly striving to empower creative minds to find inspiration and create, share and present new work. We realized early on that the enormous reach we have - with our background wallpaper images shown to over 40 million users - provides an opportunity to champion the work of artists we believe in. WePresent, our growing editorial platform has evolved around conversations with our community to share the stories behind these images.”
Rob Alderson, WeTransfer’s editor-in-chief, added: “I believe the site we are launching stands alongside the best creative content sites in the world. Because we have the luxury of publishing fewer articles than those other sites, we have designed a set-up where every part of the way we present content can be customized. This makes for hugely engaging and considered experiences for readers, as well as respecting the amazing creative minds whose work we are lucky enough to showcase.”
The Drum earlier spoke with WeTransfer co-founder Nalden on art as ads and not doing "those silly banners".