FCB Spain and Madrid’s China win Mini account

FCB Spain and Madrid-based agency China have won the Mini account following a five-way pitch that began last summer.

The two agencies will now operate as Mini’s “integrated strategic partner” in Spain, leading all communication and advertising activities related to brand.

The account will be led by China executive partner Marta Aguirrezabal, FCB director of client services Maite Flores, China creative partner and executive creative director Rafa Antón, and FCB strategy director Manu López.

The two agencies previously collaborated on the Levi’s global relaunch campaign in partnership with FCB West in San Francisco.

“We are very pleased with this new stage that we are about to start with China and FCB convinced that we have the best team to successfully accomplish all the challenges of the brand in the coming years,” said Belén de Ancos, brand manager for Mini, in a statement.

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