UK short break specialist Center Parcs has introduced a new online booking system, designed by digital agency Code Computerlove. The new accommodation booking experience follows the launch of a new site design, which was implemented by Adobe.
Richard Murdoch at Code Computerlove, said: “We’ve been working closely with the Center Parcs team, carrying out extensive research to understand the unique needs of Center Parcs customers. We created a booking experience that not only makes the whole process much more intuitive but that caters for group and multi-family bookings in one or more of the on-village lodges.”
Unlike more typical holiday bookings many Center Parcs guests are often looking to visit with other families and friends, staying in neighbouring lodges. The new system allows them to share the booking process, as well as add extras and build itineraries for their short break.
Murdoch said: “Modern UX principles and engineering have been applied and the interface is fully responsive. It delivers new personalisation features to speed up repeat bookings, filters search by user’s 'must-have' accommodation features, lets customers invite guests on their break and allows details to be changed online right up until the date of the break.
“Another objective behind the revamp is to drive additional revenue by encouraging customers to book extras at point of booking. By using atomic design assets created by Code Computerlove, Center Parcs’ in-house teams will be able to add new information and maintain the new site more efficiently than the previous solution, integrating it with other areas of the business operations.”
Code has also worked on Center Parcs’ Aqua Sana spa website as part of its ongoing partnership with the team.