Amazon’s first Echo Spot ad connects a lonely grandma with her family

Amazon is tugging the heart strings in its first ever TVC for the Echo Spot device, showing how its technology can connect families.

Featured is a lonely grandma whose life is changed by the inclusion of the smart device into her home.

Her gift is packed with the instructions “Just ask: ‘Alexa, Call Home.’" The home assistant does just that and the old woman is greeted by her full family on the screen.

Amazon will be keen to shift more Echo devices, and targeting the older demographic with its theoretically easy-to-use voice interface could be a prosperous market.

The device launched beyond the US in the UK, Germany and Austria 24 January as the company looks to get its versatile device – which also features a touchscreen – in the hands of consumers.

It costs £119.99 in the UK.

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Amazon: Be Together More

Added 26 January 2018
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