AI tech firm Quantcast has launched into Asia for the first time, expanding its business into seven new markets in the region.
The business already has operations in Australia and New Zealand but will expand into Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, and Thailand.
Konrad Feldman, Quantcast’s chief executive officer and founder, commented: “Marketing is at a tipping point with AI set to transform every customer experience, every company and every industry. Marketers in APAC are looking for better ways to engage digital audiences that are both efficient and effective. We’re excited to help brands and their agency partners leverage the power of Q, our audience behavior platform.”
Leading the expansion will be former Australia and New Zealand managing director Andrew Double, while sales director for the Asian markets, Chris Scudder will be based in Singapore with Quantcast’s existing engineering team.
Andrew Double, managing director for Quantcast ANZ, added that the company was already working with brands in Asia.
“Since we launched in Australia and New Zealand three years ago, we’ve seen increasing demand from brands across Asia to grow by tapping into Quantcast’s unique AI-driven targeting ability. I’m proud of the work the team has done so far with major brands like Westpac and Singapore Airlines, and I’m excited to bring our strong audience understanding to more brands as they seek to engage consumers in the region,” he said.
The company expects to hire for more roles into its Singapore office in 2018.