Bajaj campaign urges people to be truly republic & initiate positive change
Indian vehicle manufacturer Bajaj has questioned people on what being a republic means to them ahead of India's 68th Republic Day tomorrow (26 January).
Bajaj in its latest campaign urges people to be truly republic by initiating positive change
The spot, conceptualized by Leo Burnett, features three Indians sharing stories about how they lost their loved ones, which is why they now dedicate their lives into saving other lives when there is fire, or someone is sick and also by filling in potholes to avoid accidents.
Dadarao Bhillore lost his son Prakash to an accident because of a pothole. Since then he has made it his life's mission to try and fill every pothole. Bajaj re-purposed the bikes to help all the three individuals and gifted it to them.
Through the film, Bajaj encourages everyone to come forward, take charge and strive to initiate change around as only then will the nation be truly called a Republic.
