CashBet Coin is a gambling cryptocurrency designed for the iGaming marketplace, a gambling exchange covering eSports, sports and casino gaming. The company and will gain prominent exposure through in-stadium ad sites in the Emirates.
Dr Mike Reaves, chief executive and founder of CashBet, said: "With our ICO for CashBet Coin, we are actively targeting a global, multi-billion dollar marketplace of iGaming content providers, operators and players.
"We are delighted to do so in partnership with one of world football’s true giants in Arsenal, enabling us to build our brand and engage this audience in a meaningful way."
He promised "increased trust and transparency, faster payouts, reduced fees and dedicated player protection,” through CashBet Coin.
What benefits the club will derive from the implementation of Blockchain remains to be seen. The partnership comes as the firm seeks $40m in funding, the day after the coin was made available to the public for the first time on Wednesday.