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Ad of the Day: Burger King helps the US public 'ketchup' with the looming death of net neutrality

Net neutrality is a daunting subject for some, the public could stand to be better informed about the workings of the internet and how it is at risk. Enter Burger King.

The fast food chain has taken it upon itself to educate the public on what the death of net neutrality will do to them as web browsers – using Whoppers.

In an experiment, customers were told that there are now three food order lanes. The slow MBPS (making burgers per second) lane, the fast MPS lane and the hyperfast MPS lane. The patties are priced according to speed, the flippant variations in speed that will be appear if net neutrality was ever to be walked back.

In the candid video, customers flip out at the injustice of wealthier patrons walking away with $25.99 Whoppers in double time. David Miami produced the educational slot that could – almost – be classed as a PSA.

“We believe the internet should be like Burger King restaurants, a place that doesn’t prioritize and welcomes everyone,” said Fernando Machado, Burger King global chief marketing officer. “That is why we created this experiment, to call attention to the potential effects of net neutrality.”

There’s also some social justice tied into the slot, viewers are urged to visit and put their name to a petition calling for the FCC to leave it as it is.

This ad is the latest in Burger King's history of producing buzz-worthy ads. The Drum counts down their most impacting campaigns here.

Vote for the ad below in The Drum's Creative Works.

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