Ad of the Day: Burger King helps the US public 'ketchup' with the looming death of net neutrality
The fast food chain has taken it upon itself to educate the public on what the death of net neutrality will do to them as web browsers – using Whoppers.
In an experiment, customers were told that there are now three food order lanes. The slow MBPS (making burgers per second) lane, the fast MPS lane and the hyperfast MPS lane. The patties are priced according to speed, the flippant variations in speed that will be appear if net neutrality was ever to be walked back.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
In the candid video, customers flip out at the injustice of wealthier patrons walking away with $25.99 Whoppers in double time. David Miami produced the educational slot that could – almost – be classed as a PSA.
“We believe the internet should be like Burger King restaurants, a place that doesn’t prioritize and welcomes everyone,” said Fernando Machado, Burger King global chief marketing officer. “That is why we created this experiment, to call attention to the potential effects of net neutrality.”
There’s also some social justice tied into the slot, viewers are urged to visit Change.org and put their name to a petition calling for the FCC to leave it as it is.
This ad is the latest in Burger King's history of producing buzz-worthy ads. The Drum counts down their most impacting campaigns here.
Vote for the ad below in The Drum's Creative Works.