Vox Media and NBC Sports launch Olympics-themed podcast 'The Podium'

Vox Media and NBC Sports partnered to launch 'The Podium,' an Olympic-themed podcast / Simon Connellan via Unsplash

NBC Sports has announced a partnership with Vox Media for a podcast called 'The Podium,' which will take an in-depth look at the 18 days of Winter Olympic competition.

The podcast, which will be recorded onsite in Pyeongchang, South Korea, will take an in-depth look at the events, as well as a behind-the-scenes look at the representatives from Team USA.

'The Podium' launched on January 3, with several preview episodes reporting on the culture and history of host country South Korea, along with insights from Olympics experts on some of the biggest moments and names to know as the world builds toward its premiere date of February 8.

"Audiences seek out Vox Media podcasts for in-depth audio programming that explores and explains the most significant events in our culture," said Nishat Kurwa, executive producer of audio for Vox Media and executive producer of 'The Podium.' "We're thrilled to work with NBC Olympics to bring that expertise to the first-ever podcast about the Games."

Said Gary Zenkel, president, NBC Olympics and business, NBC Sports Group: “With NBC Olympics’ deep history of storytelling combined with Vox Media’s excellence in journalism, we’re looking forward to bringing even more unique stories from the Games to audiences. Through initiatives like The Podium, fans have more ways than ever to connect with the Games.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.