US Creative Work of the Week: Upwork calls out the world in out of home campaign
By calling out leaders of the world, literary figures, businesses and celebrities, freelance site Upwork is making its mark with a new out-of-home (OOH) campaign.
In its new 'Hey World' campaign, Upwork playfully raises its hand to offer freelance help to time-strapped or resource-strapped pop culture figures, business icons, institutions and political leaders – including president Trump, Dwayne 'The Rock' Johnson, Game of Thrones author George R.R. Martin, Equifax and Nasa. The campaign – which brings to life the idea that Upwork freelancers are ready to help get stuff done for people who get stuff done – is the first by the company's new creative agency Duncan Channon.
The campaign runs through March 25 in New York, Chicago and San Francisco. The multi-million dollar integrated campaign includes out of home (OOH) and animated digital videos produced with Gentleman Scholar, as well as radio and station takeovers at the all-digital Fulton Center in Lower Manhattan and San Francisco’s Montgomery Street station.
For its vibrantly playful nature, our readers voted it the US Creative Work of the Week. See more of the work by clicking the creative works box below.
If you’d like to vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.
