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Marketing Heineken

Heineken and offers Dutch fans the chance to stay with the Winter Olympic athletes in PyeongChang


By John McCarthy | Opinion editor

January 24, 2018 | 2 min read

Amsterdam brewer Heineken has housed the Dutch athletes, their families and friends in the Holland Heineken House each Olympics since Barcelona 92. Now, in conjunction with, it is giving fans the chance to get in on the action at PyeongChang.


Holland Heineken House Room will briefly make reservations available each day at 9am from 23 to 27 January 2018. The stunt looks to drive traffic to the e-commerce site while also driving up excitement around the brewer’s support of its countrymen and women.

Prospective tenants need only bid €25 to be in with a chance of being housed in the exclusive space, with gigs from Dutch artists Van Velzen, André Hazes Jr. and Di-rect serving as a further incentive. Those who secure the room will also be treated to a behind-the-scenes tour and a visit to the TeamNL Lounge.

Hans Erik Tuijt, global sponsorship director, Heineken, said: “Heineken is proud that Holland Heineken House represents over 25 years of Heineken’s commitment and support to the Games.

“We are thrilled to bring the House to life this year in an innovative way with to give fans a new immersive experience”.

Pepijn Rijvers, chief marketing officer at, added: “Nothing beats the adrenaline and excitement of watching world-class athletes compete at such an inclusive and captivating sporting event.

“We are excited to be partnering with Heineken on this exhilarating celebration of Dutch pride while empowering our customers to experience the world by adding this once-in-a-lifetime stay to our already epically diverse spectrum of accommodation choices.”

Marketing Heineken

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