Easyjet's Peter Duffy leaves top marketing role as airline goes on hunt for data chief

Further changes to the airline’s management structure will also see the creation of a chief data officer

Peter Duffy, easyJet's chief commercial officer, is to depart the budget airline amid a management restructure which will see it retire one of its top marketing roles and go on the hunt for a chief data officer.

Having worked with easyJet since 2011, Duffy took on the operating chief role in late 2016 with a remit to oversee all revenue generation, marketing and digital. But, just one year on the firm's chief executive Johan Lundgren has said it had been agreed that it was the "right time" for Duffy to leave the business.

Accountability for pricing, revenue management and ancillary revenue will move from the commercial department to Robert Carey, the airline’s strategy and network director. In the short term, the teams that had reported to Duffy will be managed by Lundgren.

This isn't the first time easyJet has shook up its marketing team, in 2017 it moved James Millett formerly head of digital to the combined role of director of digital, marketing and brand.

Now, further changes to the airline’s management structure will also see the creation of a chief data officer, who will lead and coordinate all data management.

Whoever is hired in the new role will report to Johan and will, according to easyJet, "give greater focus and weight to the airline’s use of this data to improve the customer proposition, drive revenue, reduce cost and improve operational reliability."

The recruitment process for this position will start immediately.

Johan took over the reigns from former longstanding easyJet boss Carolyn McCall after she departed last summer for ITV.

Paul Moore, easyJet’s communications director, has also resigned from easyJet to to join ITV as communications director.

Commenting on the shake down, Lundgren said: “I would like to thank Peter and Paul for everything that they have done and achieved at easyJet in the last seven years.

"Both were key members of the management team that transformed easyJet’s performance and both led the repositioning of easyJet’s customer proposition and the reinvigoration of easyJet’s brand. Everyone at easyJet wishes them well in the future.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.