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Business news site CNBC partners F1’s McLaren underlining both brands' innovation efforts

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By John McCarthy | Media editor

January 23, 2018 | 3 min read

McLaren has a new partner in business publisher CNBC that will look to highlight the innovation underway at both brands.

With bespoke content and commercial activity lined up to publicise the multiyear deal, McLaren will tout the veracity of CNBC’s business and financial networks. In return the auto brand benefits from the news brands global audience, some 301 million people per month.

Zak Brown, executive director, McLaren Technology Group, said: “CNBC is a world-class, industry-leading brand and a superb fit for McLaren. This partnership will greatly enhance our ability to reach a global business target audience while enabling both CNBC and McLaren to highlight shared attributes and values.

Mclaren

Zak Brown, executive director of McLaren, announces partnership

"Formula 1 is a sport undergoing exciting change at multiple levels and bringing that story to a global business will help raise the profile not only of McLaren and CNBC but the sport of Formula 1 too.”

KC Sullivan, president and managing director, CNBC International, added: “With a shared passion for sporting excellence, CNBC is looking forward to working with the McLaren family of brands to tell the story of cutting edge innovation.”

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