With the update, the jersey and kits of 32 NFL teams will be available in-game. Furthermore, a new bird type called ‘Quarterback’ has been added to the siege game. He is appropriately dressed for a sports-themed collision.
Michelle Micone, senior vice president of consumer products at NFL, said: “Our partnership with Rovio Entertainment illustrates the NFL’s desire to engage fans through unique experiences. The Angry Birds portfolio provides an excellent platform to reach millions of mobile gamers and football fans around the world.”
Miika Tams, vice president, Games at Rovio Entertainment added: “The Angry Birds and NFL partnership represents two iconic brands coming together leading up to Super Bowl LII. Rovio is thrilled to develop new NFL Super Bowl LII in-game features. This is another great demonstration of the versatility of the Angry Birds brand as we spark the imaginations of millions of football fans globally. As part of our ongoing strategy, Rovio continues to partner with the most innovative global brands, providing our legions of fans with brand new game events and exciting new features.”
The features will be available for a limited time, from Wednesday 24 January to 4 February.
It’s not Rovio’s first sports partnership, it also has the Premier League’s Everton among its affiliates. With this is plans to activate upon the exposure to the league’s massive audience.