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Digital Transformation

Formula 1 teams sign-off bodywork changes to expand sponsor space

By John Glenday | Reporter

January 22, 2018 | 2 min read

Formula 1 teams have bowed to advertiser pressure by agreeing to modify the bodywork of sports cars to increase the amount of real estate available to sponsors’ logos.

The reported agreement will see teams undertake a series of ‘minor’ alterations to vehicles participating in the 2019 season including lower bargeboards to improve visibility of the side chassis and alterations to the rear endplates with a new flat area at the top to accommodate uninterrupted advertising.

Formula1

Formula 1 teams sign-off bodywork changes to expand sponsor space

In November Santander announced that it would be retiring its sponsorship of Ferrari, a significant blow to the team which earned €280m from the relationship over seven years.

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The changes follow widespread criticism of the sports new logo with Post-It Note manufacturer 3M complaining that it impedes on their own copyright.

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