Formula 1 teams sign-off bodywork changes to expand sponsor space
Formula 1 teams have bowed to advertiser pressure by agreeing to modify the bodywork of sports cars to increase the amount of real estate available to sponsors’ logos.
Formula 1 teams sign-off bodywork changes to expand sponsor space
The reported agreement will see teams undertake a series of ‘minor’ alterations to vehicles participating in the 2019 season including lower bargeboards to improve visibility of the side chassis and alterations to the rear endplates with a new flat area at the top to accommodate uninterrupted advertising.
In November Santander announced that it would be retiring its sponsorship of Ferrari, a significant blow to the team which earned €280m from the relationship over seven years.
The changes follow widespread criticism of the sports new logo with Post-It Note manufacturer 3M complaining that it impedes on their own copyright.