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30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz

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Cloud integration the priority as IBM and Salesforce expand partnership

The companies will bring together the power of IBM Watson and Service Cloud Einstein to deliver new AI-driven recommendations.

IBM and Salesforce have signed a new partnership deal that will provide brands with deeper insights and more effective connections with customers.

The deal builds on the two companies existing strategic partnership by bringing together IBM Cloud and Watson services with Salesforce Quip and Salesforce Service Cloud Einstein to enable companies to connect with their customers and collaborate more effectively with deeper insights.

The expanded partnership also saw Salesforce named IBM as a preferred cloud services provider, while IBM has named Salesforce its preferred customer engagement platform for sales and service.

In addition, IBM will build new IBM Watson Quip Live Apps, bringing the power of Watson and Quip together. These interactive custom-built applications will be embedded directly into any Quip document to increase the effectiveness of sales teams across the lifecycle of an opportunity. With Quip's document creation and editing platform, customers are able to bring relevant content, for any project, into a centralized document, removing the need to toggle between multiple windows and apps to get work done.

Building on the first IBM and Service Cloud integration, the companies will bring together the power of IBM Watson and Service Cloud Einstein to deliver new AI-driven recommendations for next best actions.

Now, with AI-driven predictive analytics, companies will be able to create personalised, customer-triggered interactions based on the latest call or messaging chat they had, to help build stronger connections with their customers.

“Naming IBM as a Salesforce preferred cloud services provider demonstrates the power of the IBM Cloud to help companies fundamentally change the way they do business,” said Ginni Rometty, chairman, president and chief executive officer, IBM.

“This expanded partnership builds on the combined power of Watson and Einstein to help enterprises make smarter business decisions.”

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