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Capgemini partners with HSBC World Rugby Sevens Series to 'augment' experience through data

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By John McCarthy, Opinion Editor

January 22, 2018 | 3 min read

The HSBC World Rugby Sevens Series has secured Capgemini as its global innovation partner, a sponsorship that will see the firm enrich broadcasts with in-depth data from the sport.

Rugby Seven

New Zealand's Haka at HSBC Cape Town Sevens 2017 / Mike Lee

The male and female fixtures will be boosted by the tech expertise of Capgemini. It will operate with an emphasis on improving the fan experience.

This will see the group provide data and infographics to boost the tournament experience in stadiums, on television and social. Furthermore, it will produce a web series, fronted by a rugby expert, making use of the rich data on hand to delve into the tactics and performances.

Virginie Regis, group marketing and communications director at Capgemini said that "spectators want to build a deeper connection with their teams" beyond "just watching a match in the stadium, on television or online".

Capgemini will move to "augment" the viewing experience with data and insights designed to create discourse and engagement around the fixtures.

Regis added: "This will enrich the viewing experience by sharing deeper perspectives on key attributes of the game, including strategy and tactics, as well as player and team performance."

In the back end of the rugby sevens operation, Capgemini will also work to bring its business and technology innovations to the fore to help build upon the competition's efforts. On the experiential side, the company will activate locally to create fan experiences across the globe, with an emphasis on tournament cities.

Paul Hermelin, chairman and chief executive of Capgemini Group, said: “Our sponsorship of the Sevens Series combines perfectly our heritage with our global reach, in an innovative and inclusive way. It is the next chapter in the story of Capgemini’s support for rugby.

"We are looking forward to enabling our clients to discover this fast moving format, and I know that many of Capgemini’s 200,000 strong team are excited about supporting and even playing Rugby Sevens in the months to come.”

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