The first ‘Glass and a Half’ store opens on Thursday for four days at 57 Greek Street, London, where 10,000 chocolate bars will be up for grabs. 'The Glass and a Half' shop has been designed to mimic the corner store layout featured in the brand's new ad campaign, which sees a young girl visiting a corner shop in need of a bar of Dairy Milk for her mum’s birthday.
With no money to hand she can only offer some small knickknacks as payment which the kindly shopkeeper duly accepts.
The pop-up will also feature Cadbury themed newspapers, household supplies and postcards.
The traveling store will decant for a similar run in Birmingham and Sheffield to give the rest of the country a glimpse of what a bartering based economy would look like.