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Cadbury pop-up to take knick-knacks as cash in reconstruction of latest ad

Chocoholics flock to pop-up Cadbury store in free chocolate bonanza

Cadbury is setting up a pop-up shop to sell its Dairy Milk chocolate – but instead of cash, all that’s required in return is some form of knick-knack or trinket.

The first ‘Glass and a Half’ store opens on Thursday for four days at 57 Greek Street, London, where 10,000 chocolate bars will be up for grabs. 'The Glass and a Half' shop has been designed to mimic the corner store layout featured in the brand's new ad campaign, which sees a young girl visiting a corner shop in need of a bar of Dairy Milk for her mum’s birthday.

With no money to hand she can only offer some small knickknacks as payment which the kindly shopkeeper duly accepts.

The pop-up will also feature Cadbury themed newspapers, household supplies and postcards.

The traveling store will decant for a similar run in Birmingham and Sheffield to give the rest of the country a glimpse of what a bartering based economy would look like.

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