Roll of honour: what makes a search award winner

The Drum Search Awards celebrate the individuals and companies at the forefront of the search Industry. Following are five examples of the best of the best of the 2017 winners.

St John Ambulance: Making Parents Lifesavers

SEO - Best Charity/Not for Profit Campaign

First aid charity St John Ambulance (SJA) launched a campaign in 2016 to teach parents and guardians to perform lifesaving CPR on a baby who’s stopped breathing with nursery rhyme-themed TV ads and YouTube videos.

They wanted to reach as many parents as cost-effectively as possible. Reprise Media, using keyword research and content gap analysis, came up with a healthy strategy.

Stickeyes and Solopress

SEO - Best Retail/E-commerce Campaign

Following long-term and deep-rooted penalty issues, Solopress, along with Stickeyes, created a campaign that delivered outstanding return on investment and growth from organic search.

This was achieved with innovative and creative campaigns, a foundation of strong technical enhancements, a thorough backlink review and functional content that enhanced search visibility and customer conversion rates.

Canesten: Are You Sitting Comfortably

SEO - Best Use of Social Media

The campaign 'Are You Sitting Comfortably', created by MediaCom UK for Canesten demonstrated the positive effect of a well-planned, well integrated campaign to educate and empower women - leveraging social engagement to improve awareness, organic search rankings and sales.

Over 150,000 women spoke about vaginas and increased traffic by 233%, which increased sales of Canesten's Intimate Health products and drove category growth.

Funky Pigeon: Evenfunkierpigeon

PPC - Best Use of Paid Search as part of a programmatic Strategy

Funky Pigeon is one of the UK’s most recognised brands but increased competition, meant they had to take things up a level. SEO agency, Found, was challenged to deliver a year-on-year uplift in sales of 40% and improve or, at minimum, maintain ROI for Father’s Day.

Through a multi-layered paid media campaign, they achieved a 210% increase in year-on-year revenue and increased Funky Pigeon’s ROI by 1763%.

Jellyfish: Global Boutique Agency

Performance Agency of the Year

Jellyfish is a global boutique agency, which delivers digital marketing solutions for various brands from its offices in Europe, the US and South Africa. The agency’s combination of digital capabilities, technology and talent, key industry partnerships, help deliver integrated digital strategies for clients across many industries, including education, retail, pharmaceutical, finance and automotive.

Have you created amazing work that should be shouted out about? The Drum Search Awards are now open for entries, download the entry pack and show the world your hard, outstanding work. Next time, your projects/campaigns could be showcased on TheDrum.com.