Minneapolis-based independent agency Periscope announced the launch of its new team, dedicated to amplifying brands' ability to engage consumers in an "always-on" landscape.
With today’s technology melding online and offline experiences, Periscope has recruited this group of technologists, and infused their technology experiences within the whole agency experience. In a statement from the agency, this new "Connected Experiences" team has been in charge of ensuring that every brand experience (X) created, not just those related to a screen, are optimized for a highly connected consumer.
Added to this team are: creative directors Dustin Joyce and AJ Scherbring; Christopher Jensen, the senior connected experiences architect;, and development director Jon Voth. The team is led by Morgan Zuehlke, who's spent time at Best Buy and Polaris.
“In order to be an ‘agency of the future,’ this informed design thinking must be applied across all creative disciplines,” said Zuehlke.“This enables us to engage with the connected consumer in a consistent manner at every touchpoint and also influence and respond to their behaviors based on data gathered at those touchpoints. That is how we create the best possible experience – the X. An integrated, independent agency like Periscope is the ideal place to build this cutting-edge team. First, because all of the disciplines are already working together, and second, because independence allows us to invest quickly in whatever resources the future demands.”
Said Periscope’s chief executive officer, Liz Ross: “With people’s ability to be constantly connected, so-called UX thinking, traditionally tied to digital experiences, is no longer just about screen time. A user’s experience with a brand now extends far beyond a digital interface, leaving brands with a myriad of opportunities to connect with people throughout the day, before and after they touch a website, app or button. We help our clients ensure that every consumer touchpoint in this ever-connected world is a part of a consistent user experience, whether via technology, in store, or media.”
Periscope’s chief creative officer Peter Nicholson added, “We are in the business of creating meaningful, memorable experiences for people, and in order to do this well, there cannot be barriers between digital, physical and traditional brand touchpoints. We want creative talent who understands technology, but knows technology is not the end goal. Rather, the end goal is to engage customers via connected experiences."