Marks & Spencer has carried out a major shake-up of its marketing team, led by the appointment of Sharry Cramond as marketing director for food and hospitality.
Cramond arrives at the department store from a successful career with Southeastern Grocers in the US and brings a wealth of experience as a retail and digital marketer having also held senior posts at Tesco and Coles Australia.
The changing of the guard has been carried out as part of the retailers five-year transformation plan which seeks to deepen its talent pool while aligning its food division with its clothing and home department.
Patrick Bousquet-Chavanne, executive director of customer, marketing and M&S.com, commented: “We’re changing M&S. Marketing and customer engagement will play a significant part in our transformation. The new team structure reflects this and, coupled with our one-brand approach, will ensure that we are faster, more commercial and acutely focused on our customers.
“Sharry is a creative firebrand who brings strong food and digital experience to the team. We are looking forward to working together to drive our transformation plan with pace and clarity for our customers.”
In tandem with Cramond’s appointment M&S has promoted Nathan Ansell, marketing director customer & loyalty to the new role of marketing director clothing & home. Rounding out the changes is Rob Weston who moves to the post of marketing director, brand & customer.
M&S announced that it had partnered with Tata Consultancy Services earlier this week to spearhead a digital transformation.