Impact Radius appoints new MD for Asia Pacific and hires first ever CMO

Furness has 16 years of experience, while Prior to joining Impact Radius, Brazina was VP of MarTech and Media for Dyn.

Digital marketing platform Impact Radius has brought in Adam Furness from RhythmOne as its new managing director for Asia Pacific.

It has also appointed its first ever chief marketing officer in Scott Brazina, who will be focused on overseeing the company’s global brand marketing strategy, vision and growth in 2018 and beyond.

According to the company, Furness has 16 years of experience in scaling business operations of media, advertising, and tech companies to Impact Radius and will be focused on leading and growing the business across APAC.

Prior to joining Impact Radius, Brazina was vice president of MarTech and Media for Dyn, served as the CMO of dataxu, and held major marketing and business development roles at SB/G Global Marketing, ProfitBricks, and PTC.

“Last year was a stellar year for Impact Radius. We more than doubled our volume year-over-year, significantly added to our team, expanded our presence in major markets including opening a new office in New York, and made major moves in bolstering our suite of products that are meeting the needs of today’s modern marketer,” said David Yovanno, chief executive of Impact Radius.

“Adam is a recognised marketing leader and veteran in the APAC region, and his appointment demonstrates Impact Radius’ growth, vision and commitment to meeting the needs of today’s modern global brands. Scott is a talented, multifaceted executive whose deep experience marketing enterprise software, vision and leadership come at a critical inflection point as Impact Radius scales and sharpens its global go-to-market strategy. We’re thrilled to welcome both Adam and Scott onto a team that strives each day to set benchmarks for delivering smart marketing technology and iterative innovation to customers.”

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