Hike shakes up Indian telecoms with Total service enabling users to exchange messages, news without internet
Hike aims to disrupt the Indian telecom sector with its latest patented product ‘Total, built by hike’ which allows users to exchange messages and check cricket and train status apart from other applications without internet.
Hike disrupts Indian telecom sector with 'Total' which allows users to exchange messages,news without internet
Total further allows users to transfer wallet money and recharge and also provides data packs for as low as Re. 1. Hike has worked with telecom partners like Airtel to enable the Unstructured Supplementary Service Data (USSD) technology and Data Upsell on Total.
It has partnered with Indian mobile brands Intex and Karbonn to make Total available on their devices across Airtel, Aircel and BSNL networks. The Intex devices with Total are Aqua Lions N1, Aqua Lions T1, Aqua Lions T1-Lite and the Karbonn device is A40 Indian. The devices will be available only in stores starting 1 March 2018.
Total users will also get upto Rs. 200 to spend on any of the services when they buy one of these devices
Kavin Bharti Mittal, founder and chief executive of Hike, said: “For the next billion true mobile first users, coming online can be still be quite complicated and intimidating. Simplify, simplify, simplify. That’s all we’ve been doing. We’ve taken the 15-20 step process of someone coming online and made it into only a few steps - “Buy a phone, turn it on and you’re good to go. Everything, all the essential services all work out of the box even without data.”
Kavin further added: “Our goal is to bring India online and online means data so we’ve also made it extremely simple to buy data packs right contextually inside the OS itself. We’ve worked closely with telcos on special data packs for these phones starting as low as Re 1/- to give people a taste of what it feels like. This is really powerful.”