Copa90 has bolstered its leadership roster with the appointment of Ed Turner as chief media officer for the football media brand.
Arriving with more than 15 years’ experience in digital media, including a six-year spell at Engine Group, Turner will get to work on further boosting commercial interest in Copa90 ahead of this summer's World Cup in Russia.
Tom Thirlwall, chief executive of Copa90, said: “Ed’s role is to build Copa90 an industry leading media capability across our UK and international offices, to enable deeper and smarter relationships with our commercial partners, be they brands, agencies, federations or leagues.”
Turner added: "The opportunity to join the definitive youth media brand in football is incredibly exciting. The issues that face the media industry are well documented but at Copa90 we have unrivalled knowledge of the football fan, and an actively engaged audience. Add to that some incredible content and intelligent distribution across both our owned and paid platforms, and we can provide a truly unique solution for partner brands.”
While at Engine Group Turner served as a managing partner at Deep Focus before going on to create and lead Engine Media.
Copa90 has signalled its intent to begin broadcasting live football matches in an effort to break away from the 'suits in a studio' media template.