Vespa India raises awareness about AIDS in latest campaign
Piaggio India’s Vespa and Aprilia are aiming to create awareness and support the fight against HIV/AIDS in its latest campaign.
Vespa India raises awareness about AIDS in latest campaign
The campaign was conceptualised by Dentsu Webchutney educates people about a charity called 'Red' founded by Bono and Bobby Shriver which helps fight against AIDS.
Ashish Yakhmi, 2W business head at Piaggio India said: “Piaggio has successfully created the premium positioning in the 2 wheeler segments with its iconic Italian brand Vespa and the racing brand Aprilia. We have built a strong connect with the youth through the digital medium. Webchutney is a highly creative agency and we believe that they are the best fit to manage our brands. The initial campaigns they handled for Aprilia and Vespa on the digital, creative and media side are full of creative genesis."
Nishi Kant, executive vice president and branch head, Dentsu Webchutney – Mumbai said: “The team couldn’t keep calm since the day we received the brief. Our pitch was one of the finest that we have produced so far. We had great fun working on these two campaigns as the brand that appeal to a young, sporty, fun-loving audience and have a tremendous heritage value as well. This is going to be a great ride and here’s to many more such campaign.”
