Goodby Silverstein & Partners Advertising Super Bowl

Tostitos has created a customizable ad generator that makes fun of Super Bowl cliches


By Minda Smiley, Reporter

January 16, 2018 | 3 min read

With Super Bowl LII just weeks away, Tostitos has rolled out a customizable digital invite generator for those who are planning on hosting a game day party this year.

image provided by Tostitos

Of course, the brand’s “invite creator” is really just a vehicle for Tostitos to promote its chips and dip ahead of the game. But it’s also a way for party hosts to create a personalized invitation that mimics a Super Bowl ad.

Those who wish to try it out are prompted to type in their name, address and time the party starts. Tostitos then filters this information through a bevy of Super Bowl cliches – think puppies, babies, and celebrities – before delivering the final product, which stars actor Alfonso Ribeiro.

Created by GS&P, each invite features an amalgam of Super Bowl ad stereotypes with the host’s information sprinkled in. For instance, one clip features a “baby with a grown-up’s voice” commenting on what time the party starts. According to Tostitos, there are “hundreds of different combinations” available.

"Tostitos has always been about getting people together for the Super Bowl," said Pat O'Toole, senior director of marketing at Frito-Lay North America, in a statement. "The Super Bowl is about so much more than the game itself. People love watching the ads, so this year we wanted to give people the opportunity to create personalized ads for their Super Bowl parties.”

For last year’s Super Bowl, Tostitos rolled out a limited-edition chip bag equipped with a sensor that warned people when they’d had too much to drink and provided them with an Uber discount code.

Goodby Silverstein & Partners Advertising Super Bowl

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