Confectionery maker Mighty Fine goes sweet on One Black Bear

Mighty Fine's honeycomb snacks.

Confectionery brand Mighty Fine has appointed full-service agency One Black Bear to a brief that covers strategic planning, branding, advertising, PR and social media.

The brand, which started life as a small chocolate shop in Camden in 2014, is now stocked in stores nationwide including Harvey Nichols, Selfridges, Waitrose and Sainsbury’s, plus a number of select independent retailers and some international stockists.

Kit Tomlinson, co-founder of Mighty Fine, commented: “One Black Bear is a top quality agency and we are really excited to be working side by side with them to make 2018 a spectacular year.”

Kate Hartshorn, associate planning director at One Black Bear, said: “It's great to be working with such an up and coming business. We've helped them articulate what is special about their brand, developing a positioning that is compelling to trade and consumers alike, and will help fulfill their ambition of becoming a household name.”

One Black Bear has been tasked with relaunching Mighty Fine’s look as well as broadening awareness of the brand.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.