Chinese smartphone brands dominate local market

Chinese smartphone brands continue to dominate the local market

Chinese smartphone brands continue to dominate the local market, with Oppo edging out Apple to claim the best-selling phone in China last year.

A report by Counterpoint Research revealed Oppo’s R9S was the number one phone securing 3% of all sales in China, which remains the world’s largest smartphone market.

Apple’s iPhone 7 Plus was the second-best selling phone with 2.8% of all sales and it was the only foreign brand to rank in the top 10.

Chinese brand Vivo ranked third with the Vivo X9 attracting 2.7% of sales, Oppo’s A57 was fourth with 2.6% and Apple’s iPhone 7 ranked fifth overall with 2.4% of total sales.

The ranking confirms the dominance of local brands Huawei, Oppo and Vivo, which account for seven of the top ten places, however the competition remains fierce among the leading brands.

The results reveal a change in fortune for Apple in China where the brand has faced strong competition from local rivals. The iPhone 7 Plus sales benefitted from a price decrease, which saw the smartphone retail below $900.

The report also revealed that average monthly sales volume of all of the top 10 models hit 1 million in 2017.

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