Comms agency Acceleris has acquired Limelight PR and will take advantage of its London and Dubai offices, offering scale to the operation that now boasts 25 members of staff.
Limelight founder and chief executive Susanna Simpson said the move will leverage growth opportunities in the London market, across the UK and overseas.
Acceleris, based in Harrogate and London, has a new shareholder in Limelight’s Simpson, who joins an enlarged board.
Louise Vaughan, managing director of Acceleris, will head up the new agency.
She said: “This is a strategic acquisition that brings together two highly regarded agencies to create a single, exciting and highly credible new force in reputation management specialising in the B2B, public and third sectors. By leveraging our complementary strengths we will not only benefit from greater scale and geographical reach, but will also offer our clients much greater capabilities.
“These will be commercially focused services spanning corporate communications, digital and broadcast media, copy writing, content production and crisis and reputation management all of which can be delivered across the UK and internationally."
Clients of the agency include Utilita, Acxiom, Bourne Leisure, Nexus, Nautilus International and CareTech.