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McCann Health promotes Marcus Sigurdsson to new chief digital officer role

McCann Health has a new digital chief

McCann Health has appointed Marcus Sigurdsson as chief digital officer – a new role that will see him tasked with delivering on digital and data projects.

The McCann Worldgroup company has promoted Sigurdsson, who most recently served as regional chief digital officer for McCann Health in the Asia Pacific region.

Having held this role since 2016, he worked with clients across telecoms, tech and pharma, including: Pfizer, Novartis, Nestlé, Cathay Pacific, Cirque Du Soleil, Reebok, and Guinness.

On the hire, John Cahill, McCann Health chief executive, said: “More and more, pharma, and consumer healthcare clients are realizing that marketing solutions must seamlessly integrate digital innovation and data and analytics to be successful in today’s rapidly evolving media landscape.

“In his new position, Marcus will lead the expansion of McCann Health’s world-class digital offering across our global network and play a pivotal role in further enhancing our existing digital capabilities for clients.”

Marcus Sigurdsson will work closely with Sean MacDonald who holds the same role at the holding company McCann Worldgroup.