The Girls Trip star has been named Groupon’s latest spokesperson, and unlike most celebrity endorsers, she actually has an authentic connection to the brand: last year, she took Will Smith and Jada Pinkett Smith on a Cajun swamp tour she found on Groupon, an experience she recently regaled to late-night host Jimmy Kimmel. According to Groupon, Haddish "ranks in the top one percent of most frequent Groupon purchasers."
The company marked the announcement with a series of videos starring Haddish in which she uses her signature sense of humor to answer a number of questions, like “What is your perfect date?” and “Does Groupon make you look cheap?”
"Nobody knows Groupon like I know Groupon. I've been speaking out for them for years," said Haddish in a statement. "In fact, I should have already been their spokesperson. I've invested lots of money into buying Groupon deals, and it’s about time I got an even bigger return on my investment than just saving money at my favorite local businesses."
The brand’s 30-second Super Bowl spot, its first in seven years, will air during the fourth quarter of the game. Creative is being handled by Chicago-based O’Keefe Reinhard & Paul.