Dentsu Aegis Network has inked a strategic deal to align &c and Merkle in China in a bid to bolster the companies capabilities and drive growth in the market.
The merged entity, which will be named Merkle &c, will provide a fully integrated service across digital and performance media, data, analytics, CRM, marketing technology and loyalty programs.
The strategic alignment will help Merkle to boost its growth in the China market, while &c will benefit from Merkle’s data and technology capabilities.
A statement from Merkle claimed the company was “poised to be the undisputed leader of people-based marketing in China”.
Frank Zhang, general manager of Merkle China, said, “The combination of Merkle China and &c will propel the continued expansion of Merkle’s offering and scale in China. We will join forces in R&D, business development, solution and delivery. I believe our collective capabilities and synergy will provide heightened results and greater value to our clients.”
Phil Kono, managing director of &c said, “I am very excited to be part of Merkle &c. &c has a long track record in the Chinese digital market and with Merkle's great capability and global network, we can jointly benefit our clients through closely learning from each other and collaborating with each other.”
The new company will have 800 employees with offices in Beijing, Shanghai and Guangzhou.