DAC Group appoints Koen Smeets as strategy director for Europe

Digital agency DAC Group has appointed Barcelona-based Koen Smeets to the position of strategy director for Europe.

Koen Smeets of DAC Group

Smeets will work with senior management under DAC Group Europe president David Jowett to develop strategic solutions across the European network, which leverage DAC's proprietary technology to deliver personalised and localised digital experiences that deliver growth for brands.

Smeets has held senior positions at Starcom and Carat, shaping global marketing strategies for brands including Samsung, Visa Europe and Philips. Most recently, he was global strategy director for Starcom, based in London.

Headquartered in Toronto, Canada, DAC Group is one of the largest independent digital media agencies in North America, with a growing international footprint in the US and Europe.

David Jowett said: “Over the past 24 months, DAC Group has quickly expanded into England, Scotland, Spain, Germany and France. We want to give brands with a physical presence an enhanced strategic digital solution that leverages not only who the customer is, but where they are in order to grow their business. Koen's proven ability makes him a perfect fit for this role and for our clients.”

DAC Group is expected to announce further expansion in Europe early this year.

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