Burger King grills irrefutably awful things like crocs and clown masks
Burger King has again flouted its unique selling point, its flame-grilled burgers, in a Dutch ad campaign where it burns awful objects.
Crocs get grilled
The #GrillTheWorst campaign comes from Amsterdam creative agency Etcetera and with it the firm looks to publicise its Grilled Dogs product.
The campaign strapline itself plays out as a cringe-inducing pun, 'worst' of course being a nod to a wurst which is a hot dog.
Tying into the psychology behind the new year clear out, where consumers in some markets adopt a 'new year, new me' mentality, to kick off 2018, Burger King wants to encourage Dutch diners to purge their worst things, like crocs, bad haircuts and clown masks (another jab at rival McDonald's).
Tolga Büyükdoganay, creative director of Etcetera Amsterdam released a brief statement: “We are proud to start 2018 with the 'Worst' campaign.”
Vote for and watch the ad below in The Drum’s Creative Works.
