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Digital Transformation Snap Social Media

Snapchat redesign fails to win over fans with overwhelmingly negative App Store reviews


By Gillian West | Social media manager

January 14, 2018 | 3 min read

Snapchat’s recently introduced redesign hasn’t won over fans.

Snapchat unveiled its redesign at the end of 2017

Snapchat rolled out its redesign at the end of 2017

Rolled out at the end of 2017, the refreshed look was brought to the UK, Australia and Canada but so far has proved unpopular, with 83% of reviews on the App Store being negative.

According to feedback, many users have complained feeds are ‘confusing’ now they’re no long chronological.

Data from analytics firm Sensor Tower given to tech news site, TechCrunch, reportedly showed only 17% of Snapchat reviews on the App Store were ‘five star’. Taking to Twitter many users have called for Snapchat to return to the previous iteration of the app.

Changes to Snapchat, which included mixing in more adverts, were made to help monetise the service. Speaking about the change in November, Snapchat boss Evan Spiegel warned users and investors:

“There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don’t yet know how the behaviour of our community will change when they begin to use our updated application.”

A spokesperson for Snapchat shrugged off the concerns commenting, “updates as big as this one can take a little getting used to” but added once they “settle in” Snapchat hoped the community will enjoy the new look.

Digital Transformation Snap Social Media

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