McCann Worldgroup has announced the promotion of Dhane Scotti to the role of global executive business leader for Coca-Cola, elevating him from his previous title of executive vice president-global business leader for the client.
Scotti joined McCann Worldgroup from BBDO Worldwide a little over two years ago. During his eight-year tenure at BBDO New York and London's AMV BBDO, Scotti worked at a global and regional capacity on Bud Light, Snickers, M&Ms, Subway, Guinness, Red Stripe, Dolmio and non-profit Seeds of Change.
Scotti worked closely with Matt Woehrmann, who led the global Coca-Cola business over the last decade. In 2015, Woehrmann increased his US leadership responsibilities, becoming chief executive of Fitzgerald & Co as well as the Fitzco//McCann agency, in Atlanta, which handles the US Coca-Cola business. In this expanded role, he has oversight for the more than 60 markets that McCann does marketing and communication assignments for. The wide variety of brands Scotti has purview over includes the Coke brand as well as Powerade, Fanta and Coca-Cola Zero Sugar, among others.
Harris Diamond, chairman and chief executive of McCann Worldgroup, said of Scotti: “Dhane is an experienced global marketing communications executive who has been a key player in our expanding Coca-Cola relationship in recent years. As an integral member of our global business leadership community, headed by Nannette LaFond-Dufour [global chief client officer], Dhane provided our Coke client with additional discipline expertise as well as international leadership.”
Scotti, a 4As Multicultural Advertising Internship Program (MAIP) alumni, recieved his MBA from Florida A&M University, and began his advertising career working for Anomaly and Publicis in New York.