A social media backlash forced the retailer to cancel its campaign while celebrities such as basketball star LeBron James and footballer Romelu Lukaku hit back. The Weeknd went so far as to terminate his relationship with the Swedish fashion chain as the furore went viral.
In a surprise twist however Terry Mango has since come out in defence of H&M, writing on Facebook: "[I] am the mum and this is one of hundreds of outfits my son has modelled. Stop crying wolf all the time, unnecessary issue here. Get over it."
Mango revealed that she had been present during the shoot designed to promote a £7.99 hoodie on its US and UK websites but conceded that ‘everyone was entitled to their opinion’ as regards the offensiveness of the image.
Yesterday rapper G-Eazy followed his colleague The Weeknd out the exit door after professing to be 'disturbed' by the image.