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NSPCC launches nationwide ad campaign to steer children clear of sexual abuse

A nationwide television advertising campaign has been launched by the NSPCC children’s charity with the aim of educating young people about the dangers of sexual abuse.

It sees the return of the cartoon dinosaur, Pantosaurus, who communicates the organisation's Pants rule; an acronym for Privates are private, Always remember your body belongs to you, No means no, Talk about secrets that upset you and Speak up - someone can help.

'There's something you need to tell me' depicts a five-year-old speaking directly to his parents down the camera. He tells them "to teach me the Pants rules so I will know what to do if someone asks me to show them what's in my pants".

In a mix of animation and live action, the boy encourages them to "show me the singing dinosaur video from the NSPCC – it's not scary, but it is important".

An interactive mobile app – Playtime with Pantosaurus – further cements this message by reinforcing the rules across a series of skill tests which culminate in a set of quizzes.

The campaign is now live on TV, VOD and social channels through to 31 January It follows a £1m campaign by the Independent Inquiry into Child Sexual Abuse (IICSA) to encourage victims to provide testimonies.

Peter Wanless, chief executive of the NSPCC, said: “Most parents now recognise that they need to speak to their young children about the dangers they may face from sexual abuse, both in the online and real world, as they grow up.

“However, the reality of having these conversations can be both daunting and very uncomfortable. That is why the NSPCC has created the Talk PANTS campaign and continues to develop new ways for Pantosaurus to help young children learn how to stay safe from sexual abuse.”

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