Analysis of the viewing patterns of 200,000 British Freesat users found that while the BBC’s catch-up service can still boast significantly more viewers over the year as a whole Netflix customers used the rival platform more frequently.
In numbers this saw BBC iPlayer’s daily Freesat audience share fall from 2.07% to 1.99% at the same time as Netflix jumped from 2.12% to 2.91%. This corresponds with a slight decline in the proportion of viewers watching iPlayer from 8.27% to 8.1% while Netflix rose from 4.6% to 6.17%.
The subscription service has enjoyed a year of growth on the back of hit content such as The Crown and Stranger Things which have enticed growing numbers of viewers to cough up as much as £9.99 a month for the privilege.
Analysts caution however that most BBC viewers still get their fix via traditional broadcasts while Freesat is just one of many avenues open to people who wish to avail themselves of streaming content.