Business on the Move: Pizza Hut, Viacom, Accenture, and more

Pizza Hut has hired Ventureland Asia to expand its digital strategy in India

Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.

Agency wins

Pizza Hut has appointed Ventureland Asia to improve its online marketing approach in India.

Ventureland are slated to collaborate with Baaash, the digital communication and content division company of the Creativeland Asia Group.

Financial services firm Raymond James has named Minneapolis-based Solve as its agency-of-record following a review led by competitive search agency The Burnett Collective.

As national agency-of-record, Solve will be responsible for all creative, media, research and digital deliverables.

The Academicians' Room, the Royal Academy of Arts' private members' club has appointed London creative agency Bureau.

The agency will deliver a programme of alternative, eclectic evening events alongside a creative concept, with the aim of attracting new members to the club.

Premium estate agency Marsh & Parsons have appointed MC&C Media to their media account.

While Marsh & Parson's digital account will remain with Add Mustard, MC&C are due to focus on increasing the reach of the brand through outdoor and press work.

Gala Leisure Limited has appointed isobel to its creative account. Following an acquisition and subsequent investment programme by Caledonia Investments in 2015, the bingo club operator is gearing up for a relaunch this year.

Kenwood Travel has hired Ignition Search, the digital marketing agency. The Sheffield outfit will be responsible for the brand's paid media accounts including Google search and display, remarketing and Bing.

Acqusitions

Viacom has finalised a deal to acquire influencer marketing shop Whosay as it attempts to scale up its branded content offering. The firm said that it believed Whosay's expertise would boost its in-house capabilities.

Accenture has acquiredMackevision, the CG specialists noted for their work on HBO's Game of Thrones series.

Accenture acquired the Stuttgart firm, which also provides virtual showrooms, point of sale kiosks, augmented and virtual reality experiences, for an undisclosed sum.

Mobile ad network InMobi has announced the acquisition of AerServ, with the aim of improving their integrated offering to publishers.

The acquisition is in line with InMobi's plans for US expansion, doubling its headcount in the country.

Dentsu Aegis Network has acquired the promotions and loyalty marketing business HelloWorld.

The Michigan business will soon rebrand to become 'HelloWorld, a Merkle Company', in line with Dentsu's plans to scale up their own performance marketing operation.

​Launches

Kantar has announced the launch of Kantar Consulting, a specialist sales and marketing consultancy combining Kantar's four existing brands.

The WPP-owned data investment firm will compete with rivals Accenture, boasting more than 1,000 analysts, thought leaders, software developers and expert consultants within its ranks.

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