Pizza Hut has appointed Ventureland Asia to enhance its online marketing strategy in the Indian market with a digital-first approach.
Ventureland Asia will collaborate with Baaash, the digital communication and content division company of the Creativeland Asia Group. Pizza Hut will further leverage Ventureland Asia's finance, technology and research to gain customized customer insight.
Prashant Gaur, chief brand officer, Pizza Hut India, said a key part of the appointment was finding an agency to understand its business goals. “
Going forward we will be keeping a digital-first approach at the centre of our marketing strategy and it was crucial that we find a company that displays the competencies to partner with us. We are excited to have found the right combination of business understanding, digi-tech capabilities, culture and conviction in Ventureland Asia and delighted to appoint them as our performance and digital marketing partner, he said.
Sajan Raj Kurup, founder and chairman, Creativeland Asia Group, said: “Ventureland Asia’s Advisory service sits at the cusp of creativity, marketing and business consultancy. Bringing together, diverse skill-sets to create both, brand & financial value to the business of our clients. While marketing consultancy firms today are striving hard to add value by forward integrating to design and creative solution, as seasoned creative solution providers, we have seamlessly reverse integrated the ability to articulate problems and finding innovative business solutions for brands.”
Srijib Mallik, CEO Ventureland Asia said: “Young India is consuming life in unexpected ways. Our mandate with Pizza Hut is at the cusp of four of these changing consumption vectors because it is food plus lifestyle plus entertainment plus digital. We are excited to partner with this iconic brand and delve into the future of the Indian palate, with customised consumer insights that will end with branding and communication.”