Isobar promotes US VP Dave Meeker to global innovation role
Global digital agency Isobar has promoted Dave Meeker to the position of global director, emerging technology, with immediate effect.
In addition to his current US responsibilities as a vice president, Dave will be responsible for expanding Isobar’s innovation and emerging technology offering globally. He will work closely with teams across Isobar’s 45 markets and with the technology and innovation specialists in Isobar’s Nowlabs across US, APAC, Brazil and EMEA. Meeker will continue to be based in the US reporting to Isobar’s global chief executive officer, Jean Lin, and US chief executive officer, Geoff Cubitt.
In his global role, he will serve as head of Isobar's NowLab, a global initiative to catalyse innovation across Isobar’s 85 offices via 17 Isobar NowLab facilities. He will also work with Isobar’s regional market leaders to set global innovation agenda relating to emerging trends and technologies, while focusing on scalable solutions that can be applied to the evolving needs of Isobar’s global clients.
Jean Lin said: “We are delighted to expand Dave’s role - with creativity and innovation at heart of our offering, it is critical we take our tested approach to support our clients across the globe. We know innovation will work best for our clients when it is the locally relevant but global in scale.”
Geoff Cubitt said of Meeker’s promotion: “Dave’s contagious enthusiasm for innovation and emerging technologies has been a catalyst for the ethos of innovation that is permeates all of our client work and has led Isobar to be named as a top 10 Innovation Agency by Forrester. Expanding his role to include driving Isobar’s global innovation offering will amplify global synergies, enhancing value for our clients around the world.”
Meeker, discussing his new role, said: “Our clients are evolving, and that is driven by changing expectations and behaviors in the marketplace. I am thrilled to be able to play a role that will help Isobar grow. I hope to help our team members across the globe realize their potential as strategic innovators and to help focus our collective brain power to solve the really tough problems that our clients faced in new, exciting and creative ways.”
Meeker also manages Isobar's relationship and ongoing collaborations with the MIT Media Lab and has worked with Isobar clients such as HBO, Google, Facebook, NBCUniversal, Bloomberg, Motorola Mobility/Lenovo, Samsung, and Tesla Motors. He also advises on emerging technologies and trends for parent company, Dentsu Aegis Network.
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