Following the success of the Best Man Project, a campaign created at The Drum’s Do It Day, Calm is preparing for a visit from the Duke of Cambridge.
The campaign, created by a team of industry individuals in November, encouraged men to talk to a friend when they were feeling low or in a crisis. The idea came from the behaviour of men when they were asked to be the best man at a wedding, hoping friends would talk to one another during their key life moments, when they are feeling emotional and in need of support.
Prince William will join a group of men, including former football professional Rio Ferdinand, musician Loyle Carner and presenter Romam Kemp, to help create a short series of films celebrating the importance of friendship for mental wellbeing.
The Duke and Duchess of Cambridge, alongside Prince Harry, currently run their own foundation, Heads Together, which focuses on worldwide issues including mental health. They have said they want to: “Remove the stigma around mental health” by “developing programmes to fill needs in the mental health sector.”
The campaign, originally created at Do It Day, was aired across social media on the day of the event that last year focused purely on mental health. The winning campaign on the day came from The Mix.
You can see more about the annual event here.