Models Bella Hadid, Kendall Jenner and Gigi Hadid have been named as the top celebrity endorsers of 2017, according to new research from Celebrity Intelligence.
The engagement company scraped 60,000 celebrity profiles to compile the top 20 list based on the volume of endorsements each luminary bagged last year. Bella Hadid jumped six places to land on top of the pile, having inked 14 endorsement deals with designer brands such as Versace, Bulgari, Fendi and Alexander Wang.
The report noted how her social following (amounting to 960,000 fans on Twitter and 16.4 million on Instagram) strongly favours brands such as Chanel and Christian Dior, making Hadid a shoe-in for luxury labels looking to wield celebrity influence.
Her older sister Gigi came in third place, having worked with brands such as Vogue Eyewear and Moschino and launching her own collection with Maybelline New York. Kendall Jenner of Kardashian fame was named second on the list, having weathered her controversial Pepsi storm to score deals with Adidas, Alexander Wang, Daniel Wellington and Topshop.
The diver Tom Daley was named the top male on the list, as well as the most influential Brit. Inking contracts Lynx, Spotify, Sainsbury’s and British Airways, Celebrity Intelligence has put his success in the endorsement sphere down to his international appeal and his penchant for vlogging.
Researchers noted a trend for brands favouring models-turned-influencers in 2017, while the inclusion of marijuana fans Snoop Dogg and Slick Woods showed labels haven’t shied away from controversy altogether .
1. Bella Hadid
2. Kendall Jenner
3. Gigi Hadid
Did you know that the #MessikabyGigiHadid necklaces can be adjusted from full length all the way to chokers?! Was so excited to create many pieces in one! ⛓❄️ also wearing maybe my fave piece from the collection, the chain link sliding-diamond ring! Epic gifts for someone really special to you, or the gift every girlboss deserves to give herself this holiday season ;)❄️ x @messikajewelry #diamondaddiction
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4. Tom Daley
5. Kim Kardashian West
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6. Jasmine Sanders
7. Taylor Hill
8. Karlie Kloss
9. Sofia Richie
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10. Demi Rose Mawby
Love this cute floral dress from my edit with @missguided Click the link in my bio to shop the collection now A post shared by Demi Rose (@demirosemawby) on
11. Snoop Dogg
12. Charlee Fraser
13. A$AP Rocky
— LORD FLACKO JODYE II (@asvpxrocky) January 10, 2018
14. Sam Quek
#NewerProfilePic #ChangedMyMind #TooMuchLegNotEnoughFace A post shared by Samantha Quek (@samquek13) on
15. Chris Hughes
16. Adwoa Aboah
Where do I even begin. Speechless, overwhelmed and grateful. Never in a million years did I think that one day I'd be on the cover of @britishvogue even more so one that marks such a monumental change and a new beginning. Thank you @edward_enninful I'm so very proud of you, you deserve this. Thank you for choosing me to be you're first cover girl. Thank you to #stevenmiesel for the most magical shoot I've ever been on. Mother @patmcgrathreal and @guidopalau for the constant support over the two day shoot and for making me feel like one in a million. To everyone who made this possible, thank you. #newvogue A post shared by Adwoa Aboah (@adwoaaboah) on
17. Steve Aoki
18. Joan Smalls
In the mood for holiday shopping???? @americanamanhasset A post shared by Joan Smalls (@joansmalls) on